Our Mission
Welcome to Good E Nuff' Hat Co.
At Good E Nuff' Hat Co., we believe in more than just making apparel—we’re built on hard work, grit, and a deep respect for those who serve our country and communities. As a family-founded brand created by veterans and tradesmen, we’ve poured our love for the outdoors, our shared experiences, and our passion for high-quality gear into something special: tough, no-nonsense apparel that speaks to the heart of America's workers, veterans, and outdoor enthusiasts.
As avid outdoorsmen, hunters, and fishermen, we know what it takes to create gear that’s as rugged and dependable as the people who wear it. That’s why our collection has a distinct gritty feel, designed specifically for tradesmen, veterans, first responders, and fellow hunters and anglers who value quality, comfort, and style.
Our Commitment to Veterans and First Responders
What sets us apart isn’t just our craftsmanship—it’s our mission. We’re proud to give back to those who have given so much to us. At Good E Nuff' Hat Co., we are deeply committed to supporting veterans and first responders. We offer a 10% discount to all veterans and first responders as a token of our appreciation and donate 5% of all profits to The Fallen Outdoors, a nonprofit that connects veterans to outdoor adventures for healing and camaraderie—giving back a total of 15% to those who have sacrificed for our nation.
We’ve walked the walk, and we know firsthand the sacrifices made by those who serve. That’s why it’s more than just business to us—it’s personal. Every purchase supports this mission, ensuring our veterans receive the recognition, support, and experiences they deserve.
Why Choose Good E Nuff' Hat Co.?
✅ Built for Durability – Whether you're on the job, in the field, or out on the water, our apparel is made to withstand the toughest conditions.
✅ A Gritty Feel – Inspired by the raw beauty of the outdoors, our designs blend style and function for hardworking Americans.
✅ Supporting Veterans & First Responders – Every purchase contributes to The Fallen Outdoors, providing veterans with life-changing outdoor experiences.
Join the Good E Nuff' Hat Co. family today and wear your gear with pride—knowing you’re not just getting high-quality apparel, but also making a difference. From the outdoors to the front lines, we’re all in this together.